Summary
Branding and creative services professional with experience leading brand development, creative operations, and cross-functional collaboration within higher education. Proven ability to unify brands during organizational change, implement scalable brand systems, and mentor creative teams to deliver consistent, high-impact print and digital communications. Experienced in partnering with stakeholders across academic and administrative units to protect brand integrity while advancing strategic goals.
Core Competencies
• Brand Strategy & Compliance
• Creative Services Operations
• Print, Digital & Web Communications
• Team Leadership & Mentorship
• Stakeholder & Vendor Collaboration
• Project & Workflow Management
Work Experience
Florida State University Anne's College
Graphic Designer
August 2022-Present
• Led the development and implementation of a unified college brand following a college merger, university-wide rebrand, and naming initiative, ensuring consistency across print, digital, and web platforms.
• Served as a primary brand resource for faculty and staff, advising on best practices for marketing, visual identity, and event communications to ensure alignment with institutional standards.
• Designed and oversaw production of college-wide publications including a biannual magazine, recruitment materials, email campaigns, and donor-facing collateral.
• Established and maintained a centralized library of branded assets to support consistent brand use.
• Implemented project management tools and intake processes to prioritize requests, improve turnaround times, and enhance internal client satisfaction.
• Collaborated with an external agency on a college website redesign, providing strategic feedback to ensure alignment with university brand standards and user experience goals.
• Developed custom email templates within Salesforce Marketing Cloud using HTML and CSS to support scalable, brand-compliant communications.
• Streamlined internal communications through the launch of a faculty and staff intranet, improving access to resources and institutional messaging.
• Mentored junior design staff, providing guidance on design standards, communication strategy, and technical development.
• Supported brand governance by reviewing and advising on visual communications to ensure compliance with university brand standards across academic units.
University of Central Florida Office of Student Involvement
Lead Graphic Designer
May 2021-August 2022
• Supervised and mentored a team of eight graphic designers, fostering a collaborative learning environment and ensuring consistent, professional-quality deliverables.
• Provided final creative review and approval of materials to maintain brand alignment and quality control across campaigns serving more than 82,000 students and employees.
• Coordinated recruitment, hiring, onboarding, and training of graphic designers to support operational continuity.
• Led weekly team meetings to review projects, set priorities, and provide constructive feedback.
• Managed the unit’s design file infrastructure, establishing a centralized system for evergreen assets and long-term brand consistency.
• Acted as the primary liaison between designers and campus clients, clarifying project goals, timelines, and expectations.
• Recognized as Creative Services Member of the Year (2021–2022).
University of Central Florida Student Government
Graphic Design Coordinator
May 2020-May 2021
• Directed the creation and implementation of a unified brand identity for Student Government, supporting communications for an organization of more than 150 members.
• Oversaw the production of over 100 coordinated graphic sets promoting events, initiatives, and services.
• Contributed to a 50% increase in social media engagement through strategic visual communications.
• Part of the Division of Communications, recognized as Division of the Year (2020–2021).
Special Projects
Florida State University Office of the President
Special Creative & Branding Projects
February 2025-Present
(as needed)
• Collaborated directly with the Office of the President on high-visibility creative initiatives supporting institutional messaging and executive communications.
• Developed brand-aligned visual and digital materials for presidential priorities and events, ensuring accuracy and consistency with university-wide brand standards.
• Translated complex institutional initiatives into clear, compelling visuals for internal and external audiences.
• Worked within expedited timelines and informal executive workflows while maintaining university brand integrity and professional production quality.
education
University of Central Florida
Bachelor of Science, Interdisciplinary Studies
August 2022
• Minor: Mathematics
• Focuses: Engineering and Physical Sciences
• Involvement: Homecoming, National Residence Hall Honorary, Campus Activities Board
Technical Expertise
• Adobe Creative Cloud
• Salesforce Marketing Cloud
• Drupal CMS
• HTML/CSS
• Microsoft SharePoint
• Microsoft Office